Response Time Interval,Contact Rate (%),Lead-to-Appointment (%),Lead-to-Sale (%),Relative Conversion Drop < 5 minutes,84.5,21.2,3.10,Baseline (1.0x) 5 - 15 minutes,68.2,14.8,2.05,-33.8% 15 - 60 minutes,49.0,8.5,1.15,-62.9% > 60 minutes,28.4,3.8,0.45,-85.4%