{
  "reportTitle": "Real Estate Lead & Response Time Benchmark Report 2026",
  "publisher": "Koray Yalçın (korayyalcin.org)",
  "author": "Koray Yalçın",
  "publicationDate": "2026-08-28",
  "sampleSize": 24850,
  "timeframe": "2025-Q1 to 2026-Q2",
  "regions": ["North Cyprus (KKTC)", "Turkey"],
  "methodology": "Anonymized aggregation of Meta Ads, Google Ads, CRM event logs, and WhatsApp timestamp interactions across residential property campaigns.",
  "piiProtection": "Strictly anonymized. No personal identifiable information (PII) or developer brand names are disclosed.",
  "benchmarks": {
    "speedToLead": [
      { "responseTime": "< 5 minutes", "contactRatePercent": 84.5, "leadToAppointmentPercent": 21.2, "leadToSalePercent": 3.10 },
      { "responseTime": "5 - 15 minutes", "contactRatePercent": 68.2, "leadToAppointmentPercent": 14.8, "leadToSalePercent": 2.05 },
      { "responseTime": "15 - 60 minutes", "contactRatePercent": 49.0, "leadToAppointmentPercent": 8.5, "leadToSalePercent": 1.15 },
      { "responseTime": "> 60 minutes", "contactRatePercent": 28.4, "leadToAppointmentPercent": 3.8, "leadToSalePercent": 0.45 }
    ],
    "channelPerformance": [
      { "channel": "Meta Ads (Lead Form + WhatsApp)", "medianCplUsd": 8.50, "contactRatePercent": 72.0, "leadToApptPercent": 15.4, "leadToSalePercent": 1.95, "medianRoas": 14.2 },
      { "channel": "Google Search Ads (High Intent)", "medianCplUsd": 24.00, "contactRatePercent": 81.0, "leadToApptPercent": 22.5, "leadToSalePercent": 3.80, "medianRoas": 18.5 },
      { "channel": "Real Estate Portals (Local)", "medianCplUsd": 18.00, "contactRatePercent": 76.5, "leadToApptPercent": 18.0, "leadToSalePercent": 2.40, "medianRoas": 12.0 },
      { "channel": "Direct Inbound WhatsApp", "medianCplUsd": 12.00, "contactRatePercent": 94.0, "leadToApptPercent": 28.0, "leadToSalePercent": 4.50, "medianRoas": 22.0 }
    ],
    "funnelConversionRates": {
      "contactRateMedian": 71.5,
      "leadToAppointmentMedian": 16.2,
      "appointmentToSaleMedian": 12.8,
      "overallLeadToSaleMedian": 2.07
    }
  }
}