Chrome ExtensionManifest V3100% Privacy-First

Real Estate Lead Metrics

Calculate your real estate sales funnel in seconds.

Free, open practitioner utility for developers, marketing leads, and RevOps strategists to evaluate CPL, CAC, velocity SLAs, and ROAS right inside Chrome.

Perform instant lead-to-sale funnel simulations with zero external server tracking.

Install from Chrome Web Store Author Background

chrome-extension://real-estate-lead-metrics/popup.html

Manifest V3

Real Estate Lead Metrics Chrome extension funnel calculator interface

Local In-Browser Engine

All calculations execute entirely inside your local browser runtime. Zero external API calls or telemetry pings.

Zero Permissions Required

Engineered under Google Manifest V3 with permissions: []. Cannot inspect browsing history or access tab data.

8 Critical Sales Funnel Metrics

CPL, CAC, Contact Rate, Lead → Appointment, Appointment → Sale, Lead → Sale, ROAS, and ROI evaluated on one pane.

Calculated Metrics

Supported Mathematical Models & Conversion Formulas

Audit your project marketing and sales closing velocity with reproducible formulas.

CPL

Cost Per Lead

Advertising Spend ÷ Total Leads

The average media acquisition cost spent per qualified prospect inquiry.

CAC

Customer Acquisition Cost

Total Acquisition Cost ÷ Closed Customers

Total blended marketing and direct sales expense required to secure a closed buyer contract.

Contact Rate

Lead Contact Rate

(Contacted Leads ÷ Total Inbound Leads) × 100

The percentage of incoming inquiries successfully reached by phone or WhatsApp within target SLAs.

Lead → Appt

Lead-to-Appointment Rate

(Scheduled Appointments ÷ Contacted Leads) × 100

The conversion ratio of qualified conversations turning into formal property presentations.

Appt → Sale

Appointment-to-Sale Rate

(Closed Contracts ÷ Completed Appointments) × 100

The direct closing efficiency of sales representatives during physical or virtual project showings.

Lead → Sale

End-to-End Funnel Conversion

(Closed Sales ÷ Total Inbound Leads) × 100

The overall conversion velocity measuring how many raw inquiries become signed buyers.

ROAS

Return on Advertising Spend

Total Attributed Revenue ÷ Advertising Spend

Gross revenue generated for every dollar or pound deployed into paid ad campaigns.

ROI

Return on Investment

((Revenue - Total Costs) ÷ Total Costs) × 100

Net profitability yield evaluating campaign expenditure against gross project commissions.